American Fender Guitars

ABC World News Tonight’s “Made in America” series has made a visit to Fender’s Corona, California manufacturing site to chronicle Fender Musical Instrument’s USA roots. The piece includes some of Fenders best known players AND the folks that build all those great guitars. Rich Macdonald, Fender’s Executive Vice President welcomes the news show’s host, David Muir to the Corona, California Welcome Center and teaches him at least one chord to play on a Strat.
Of course, Fender makes guitars in Mexico, Japan, China, India, Indonesia, South Korea and other countries, too. But that part wasn’t mentioned in the news piece.
Check out the video below to see the whole segment. Fender has a new CEO (again, 3rd one in a year), new marketing staff headquartered in Burbank, California, and a new emphasis on the almighty BRAND. So, this national news puff piece couldn’t come at a better time.